Digital Marketing Specialist

ERP SWISS seeks a talented and experienced Digital Marketing Specialist to lead and organize processes to enhance our online presence and increase sales. 

Key Responsibilities:

Develop and Implement Strategies:

• Drive online sales through effective e-commerce marketing strategies.
• Enhance the customer shopping experience with innovative marketing initiatives.

Design and Create Advertising Campaigns:

• Develop and execute eye-catching digital advertising campaigns.
• Create display ads, social media ads, and PPC campaigns.

Utilize Analytics Tools:

• Use Google Analytics to track website traffic, conversion rates, and customer behavior.
• Make data-driven decisions to optimize marketing efforts.

Plan and Execute Inbound Marketing Campaigns:

• Attract and engage clients with inbound marketing campaigns.
• Drive sales growth through targeted marketing initiatives.

Manage and Optimize Social Media Profiles:

• Create and schedule content for LinkedIn, Instagram, Facebook, and YouTube.
• Increase engagement and brand awareness through effective social media management.

Handle Challenging Situations:

• Address sales and analytics challenges with strong problem-solving skills.
• Provide innovative solutions to improve sales performance.

Branding and Event Participation:

• Organize the company's participation in conferences and industry events.
• Manage branding efforts to increase recognition and attract new clients.

Outreach and Collaboration with Sales:

• Collaborate with the sales team to organize outreach processes, including LinkedIn outreach.
• Manage email marketing and automation to nurture leads and convert them into clients.

Client Interaction:

• Interact and communicate with clients to understand their needs and ensure satisfaction.
• Manage client relationships to foster long-term partnerships and enhance customer loyalty.

ERP System Management:

• Understand and utilize the Odoo ERP system as the primary tool for the company.
• Leverage Odoo's capabilities while being prepared to use third-party tools as needed.

Requirements:

• Minimum of 3 years of proven work experience in digital marketing, with a specific focus on e-commerce and advertising creation.
• Demonstrated success in driving sales growth in e-commerce.
• Strong knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
• Exceptional Google Analytics skills and experience working in challenging situations.
• Strong understanding of e-commerce best practices and strategies.
• Experience with AI services.
• Creative approach and knowledge of current marketing trends.
• Experience with email marketing platforms is a plus.
• Strong communication and project management skills.
• Proficiency in the English language, both written and verbal.