Marketing

Social Marketing

✳︎ Manage social media and website visitors

Plan and publish posts to Facebook, Instagram, LinkedIn and X from one calendar, monitor engagement, and push targeted messages to live website visitors.

See it on a demo → All 48 modules

PUBLISHING CALENDAR

SCHEDULEDSTATS PER POST

Social, out of its silo

Social media usually lives in a separate tool owned by one person, disconnected from what the rest of the company sells. Odoo Social Marketing plans and publishes to Facebook, Instagram, LinkedIn and X from one calendar, and connects the result to the systems that matter: leads from social campaigns land in your CRM.

Social stops being a silo next to your funnel.

Engagement statistics per post show what resonates, and push notifications reach live website visitors: the audience you already earned, re-engaged without an ad budget.

FIG.01 - SOCIAL TO PIPELINE

Technical drawing · social to CRM

How it works

the loop runs itself

STEP 01Plan posts on one calendar

STEP 02Publish to all networks

STEP 03Engagement tracked per post

STEP 04Leads land in CRM

4 networks

Facebook, Instagram, LinkedIn and X from one calendar

→ CRM

leads from social campaigns land in the pipeline

Per post

engagement statistics, comparable across networks

Push

notify live website visitors without an ad budget

Key capabilities

Spec sheet · 4 functions

Multi-network publishing calendar

Engagement statistics per post

Live visitor push notifications

Leads from social campaigns land in CRM

In an ERPSWISS project

Part of our 7-step delivery

STEP 1Configure→

We connect your accounts and build the publishing rhythm around your content plan.

STEP 2Integrate→

Campaign leads land in CRM with their source: social gets judged by pipeline, not likes.

STEP 3Train✳︎

Your team learns Social Marketing in the training step of our 7-step journey, with your processes documented in your own Knowledge base.

Good to know

Odoo Social Marketing: one module, one shared database, zero double entry.

Odoo Social Marketing is one of the standard applications of the Odoo platform, part of the Marketing family. Like every Odoo module, it runs on the same database as CRM, sales, inventory and accounting: information entered once is available everywhere, with no connectors, no sync jobs and no manual exports. Companies choose it to replace a patchwork of disconnected tools with one integrated system that is easier to maintain and cheaper to own.

In daily work, teams rely on Social Marketing for: multi-network publishing calendar; engagement statistics per post; live visitor push notifications; leads from social campaigns land in crm. Because the module is part of the platform, every action leaves a clean trail for reporting: managers watch live dashboards instead of assembling spreadsheets, and the numbers stay consistent across departments and companies.

ERP SWISS is an official Odoo partner. We implement and configure Social Marketing for companies in Switzerland, France, Germany, the EU and Armenia, including localization, data migration, staff training and long-term support. A typical implementation takes weeks, not months: we configure the standard module to your processes first, and add custom development only where it truly pays off. Book a free demo to see it on your own scenarios.