Good marketing is mostly follow-through, and follow-through is exactly what humans forget at scale. Odoo Marketing Automation runs the journeys you design visually: a new lead gets a welcome email, a click triggers the next step, silence branches to a different message, and the hot ones hand over to sales.
Because campaigns run on live CRM data, segments update themselves: someone who buys leaves the nurture flow instantly. A/B tests and conversion reports show which branch actually produces revenue.
Odoo Marketing Automation: one module, one shared database, zero double entry.
Odoo Marketing Automation is one of the standard applications of the Odoo platform, part of the Marketing family. Like every Odoo module, it runs on the same database as CRM, sales, inventory and accounting: information entered once is available everywhere, with no connectors, no sync jobs and no manual exports. Companies choose it to replace a patchwork of disconnected tools with one integrated system that is easier to maintain and cheaper to own.
In daily work, teams rely on Marketing Automation for: visual workflow builder with branches; triggers from crm and website behavior; dynamic segments on live data; a/b testing and conversion reporting. Because the module is part of the platform, every action leaves a clean trail for reporting: managers watch live dashboards instead of assembling spreadsheets, and the numbers stay consistent across departments and companies.
ERP SWISS is an official Odoo partner. We implement and configure Marketing Automation for companies in Switzerland, France, Germany, the EU and Armenia, including localization, data migration, staff training and long-term support. A typical implementation takes weeks, not months: we configure the standard module to your processes first, and add custom development only where it truly pays off. Book a free demo to see it on your own scenarios.