Beaute Concept Dubai

A Seamless Beauty Experience, Online and Off


Beaute Concept UAE approached us to create a digital platform that matched the elegance and sophistication of their in-salon experience. Our mission was to craft a fully integrated digital ecosystem — from UX design to booking, CRM, and analytics — empowering them to serve clients more efficiently, build loyalty, and grow online visibility.



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Provided Services


Project Management & Strategy

  • Digital transformation planning and roadmap coordination
  • Alignment across branding, development, and marketing tracks
  • Workflow integration between booking, CRM, and analytics systems

Marketing & Campaign Activation

  • Social media calendar + campaign setup
  • Automated CRM flows for retargeting and loyalty
  •  Loyalty programs, retargeting flows, and Meta integrations
  •  Promotional email flows triggered by user behavior

Branding & UX/UI Design

  • Full visual rebrand: color palette, type system, iconography
  • UX-driven appointment and navigation flow
  • Responsive, mobile-first interface design
  • Landing page architecture optimized for conversion

 SEO & Technical Optimization

  • Structured, search-friendly website foundation
  • Improved hierarchy, crawlability, and metadata
  • Fixed key SEO blockers and enhanced performance
  • Built scalable SEO layer with multilingual support

 Development & Implementation

  • Odoo-based booking and CRM platform
  • Real-time appointment system with calendar sync
  • CRM integration across Instagram, WhatsApp, and Facebook
  • Automated client communications and invoices
  • Configurable discount logic, bundles, and loyalty flows

 Creative Content & Motion Design

  • Short-form video content for social media campaigns
  • Motion graphics for web and booking experience
  • Promotional videos for services & experience storytelling

Key Features Delivered

/1/ Real-Time Online Booking System

  • Live availability & schedule tracking
  • Automated confirmations, reminders, and reschedules (via SMS/email)
  • Conflict prevention & self-service cancellations
  • Clean, intuitive UI (mobile-first)
  • Calendar sync (Google, Outlook, iOS)

/2/ Smart Calendar & Appointment Management

  • Drag-and-drop scheduler for salon workflows
  • WhatsApp & Email sync for staff notifications
  • Auto-scheduling logic to prevent overlaps
  • Real-time inventory + service connection
  • Automated reminders & visual status indicators



/3/ CRM Integration with Instagram, WhatsApp & Facebook

  • Unified in-CRM messaging (Instagram, WhatsApp, Facebook)
  • Odoo live chat for instant client support
  • Smart filters for lead priority and message tracking
  • Centralized inbox with role-based assignments
  • Complete message history and timeline insight
  • Interaction-based reporting for marketing triggers


/4/ Service Management & Sales Automation

  • Dynamic service catalog with combinations & offers
  • Inventory-linked services (product usage tracking)
  • Auto-generated sales orders by treatment path
  • Usage-based service reports (top bookings, repeats)
  • Tiered discount rules and limited-time bundles

/5/ Website & Visual Brand Experience

Fully responsive design (mobile-first)

Created a modern, luxurious design reflecting the brand’s French heritage

User interface

- Modern, refined design inspired by French elegance

- Fully responsive across mobile and desktop

- Built in Figma (UX wireframes + UI)

Branding

- New color system, font palette, and iconography

- Updated content structure aligned with customer flow

/6/ Customer Communication Automation

  • Automated welcome and follow-up emails
  • Loyalty & retention flows via email/CRM
  • Review requests after each appointment
  • Targeted campaigns triggered by behavior

/7/ Performance & Analytics

  • Real-time dashboards for bookings, sales, inventory
  • Full GA4 integration + e-commerce events
  • CRM insights: conversion tracking, reply time, sources
  • Heatmaps for booking volume and peak hours

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Business Impact & Results

+68% 
Increase in organic traffic in the first 90 days
+102%
conversion rate increase via redesigned booking experience
-41%
Bounce rate across key service pages
+59%
engagement growth on Meta platforms

Your Digital Growth, Made Simple and Effective

For Dessange Armenia, we developed a fully integrated digital solution — combining branding, UX/UI, smart booking functionality, CRM integration, SEO optimization, and performance analytics. The result was a seamless, automated system that not only elevated the user experience but also improved operational efficiency and visibility.

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If you're looking to modernize your business and build a digital foundation that works for both you and your customers, we can deliver the same — tailored entirely to your goals.

Let's discuss your project

Our team is looking forward at the prospect of working with your organisation to achieve your goals.


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