CLIENT
Chronograph
INDUSTRY
Luxury watches & jewelry
GEOGRAPHY
Armenia + second country
PLATFORM
Odoo 17
At a glance
One platform for
6 departments
Marketing · Store · Brand relations · Repairs · Web · Finance
Sales channels
Boutique + Online
One inventory, one customer base
Data entry
Once
No re-typing between systems - ever
Live dashboards
Every role
CEO, marketing, finance, store - real-time
Fiscal compliance
Built in
Armenian fiscal receipts, e-invoicing, VAT
Brand deadlines
Automated
SLA alerts before anything is overdue
Companies
2 countries
Two countries, consolidated reporting
Legacy migrated
Legacy tools
History preserved, workflows unified
The starting point
A strong business that outgrew its tools.
Premium boutiques, loyal clientele, international brand partnerships, e-commerce and a professional watchmaking atelier - grown up on 1C for accounting, dedicated software for operations, and spreadsheets where speed mattered. The more the company grew, the more time went into connecting those tools: entering the same order twice, cross-checking numbers, assembling reports by hand. The team decided it was time for the systems to catch up with the business - one platform, one truth, zero double work.
Sound familiar?
✕CLIENT HISTORYSeeing a customer’s whole history - purchases, calls, Instagram, WhatsApp - in one place, without missing a thing?
✕SLOW REPORTS“How did we do in sales this month?” - an answer that takes days to assemble, not seconds to see?
✕STOCK TRUTH“How much do we actually have in stock right now?” - and more than one system to check before you’re sure?
✕DOUBLE ENTRYRetyping the same orders into a second system - and double work in Excel to keep everything matching?
✕MISSED DEADLINESA brand request or repair deadline that slipped - simply because nothing was watching the clock?
Every one of them was true here.
At Chronograph, before the project started.
Book a demo →
The goal
Enter everything once. See everything live. Let every question about the business be answered in seconds - not assembled over days.
What we did
One platform - every part of the business.
ERP SWISS mapped the entire operation into a single Odoo blueprint - organized the way Chronograph actually works. Here is what runs in one system:
01 - Sales floor
Boutique & cashier
The full life of a sale in one flow: customer, product, discount, payment, fiscal receipt. Gift cards, refunds, VIP reservations and hotel displays - all handled at the counter, fiscally compliant out of the box.
→ Sale to fiscal receipt in one uninterrupted flow
02 - Table service
Sell from anywhere on the floor
Every salesperson carries the register. With table service on a tablet, any corner of the boutique becomes a point of sale - the consultant shows the watch, closes the sale and takes payment right beside the client.
→ The consultation becomes the checkout
03 - Customers
One customer, one card
Boutique visit, Instagram, WhatsApp, phone call or online order - it’s the same profile. Purchases, conversations, repairs, gift cards and preferences in a single 360° view, duplicates merged automatically.
→ Every channel, one customer history
04 - Marketing
Marketing that sees everything
Store footfall, campaign performance, email and SMS results, social conversations and actual sales - connected. Marketing finally sees which effort brought which customer, and what they bought.
→ From ad spend to receipt - one traceable line
05 - Brand relations
Brand coordination on autopilot
Special client requests, boutique orders, items sent to brands for service - each with its own tracked deadline. If a brand response runs late, the right people are alerted automatically. Documents signed on an iPad at the counter.
→ No request ever waits in silence
06 - Atelier
Watchmaking & repairs
Every watch gets a digital ticket the moment it arrives - photos, condition, warranty status. From diagnosis to parts to quality check to pickup, the whole journey is tracked, and the customer’s card shows it too.
→ Full transparency from intake to handover
07 - E-commerce
Website, natively connected
The online store keeps its look and feel - and gains a direct line to the ERP. Stock, prices and promotions sync in real time; online orders flow straight into inventory, CRM and finance.
→ Online and offline: one store, two doors
08 - Gift cards
Gift cards done properly
Sold in-store or online, redeemed anywhere, partially or in full - balances updated live and the accounting handled correctly underneath. Finance sees clean numbers; customers just see that it works.
→ One card, valid everywhere, accounted automatically
09 - Finance
Finance & local compliance
Armenian fiscal requirements, e-invoicing and VAT built into the platform - plus drill-down P&L and balance sheet, partner ledgers, budgets vs. actuals, and a custom landed-cost engine turning customs declarations into precise product costs.
→ Compliance by design, not by vigilance
10 - Team
HR, projects & training
Employee records, time off, internal projects and e-learning courses live on the same platform - onboarding, task tracking and mandatory training run through one system instead of three more tools.
→ The team runs where the business runs
11 - Expansion
Ready for the second country
Built multi-company from day one: the second entity runs the exact same processes with its own data, while leadership sees both countries independently - or consolidated - in one view.
→ New country, same system, zero reinvention
The quiet superpower
A live dashboard for every seat.
Because every transaction lives in the same system, every role gets its own real-time dashboard - no exports, no waiting for reports. Numbers are live, and every figure opens up: click a KPI and drill down to the exact orders, customers or products behind it.
CEO / Owner
The whole company at a glance
Revenue across boutiques and online, gross margin, cash position, both countries side by side - updated live.
Marketing
Campaigns to customers
New vs. returning customers, average check, footfall conversion, channel performance and campaign ROI - tied to real sales.
Finance / CFO
Numbers that reconcile themselves
P&L, cash flow, budgets vs. actuals, gift-card liabilities and landed costs - drill down to the journal entry.
Store manager
Today’s floor, live
Sales by cashier, stock availability, open reservations, pending brand requests and anything approaching its deadline.
Brand coordinator
Every open request, one board
All client requests, orders and repairs waiting on brands, sorted by deadline - overdue items flagged automatically.
Watchmaker
The bench, organized
Every watch in work, its status, parts on order and promised dates - plus turnaround analytics.
EXECUTIVE DASHBOARD
LIVE
REVENUE · MTD
284.6M ֏
OPEN REPAIRS
17
HOME MARKETSECOND MARKETUPDATED · JUST NOW
LIVE
Real-time data, not yesterday's export
DEEP DIVE
Click any number → see the records behind it
ROLE-BASED
Each person sees exactly what they need
ANY DEVICE
Boutique counter, office or phone
What changed
Double data entry
0
Orders re-typed between systems: none. Entered once, everywhere at once.
Customer record
1 card
Purchases, messages, calls, repairs and gift cards - one profile per client.
Systems to check
3 → 1
Legacy accounting software, custom tools and spreadsheets replaced by a single platform.
“How are we doing?”
Seconds
From days of assembling reports to one glance at a live dashboard.
✳︎
“We used to spend days pulling numbers together before we could make a decision. Now every question about the business already has a live answer waiting on a dashboard - sales, stock, customers, repairs. One system, one truth.”
General Manager - Chronograph
See your business in the system - before you commit.
In a 30-minute demo we show your processes - your products, your channels, your dashboards - inside a working Odoo environment.
Book a Demo