Provided Services
Project Management & Strategy
- Digital roadmap creation
- Timeline coordination across design, development, and marketing
- Workflow planning between teams and systems
Marketing & Campaign Activation
- Social media calendar & monthly campaign rollout
- CRM-centered automations (Instagram, WhatsApp, Facebook)
- Loyalty programs, retargeting flows, and Meta integrations
- Email marketing setup with promotional flows
Branding & UX/UI Design
- Full visual rebranding: colors, typography, logo refinement
- UX-first design for service navigation and appointment flow
- Mobile-first responsive architecture
- High-conversion landing page structure
SEO & Technical Optimization
- Established a strong, search-friendly website structure.
- Improved content hierarchy and crawlability.
- Resolved key technical SEO issues.
- Optimized metadata and URLs.
- Enhanced page load speed and resource handling.
- Built a scalable SEO base for future growth.
Development & Implementation
- Odoo-based custom template tailored for salons
- Online booking system with real-time slot logic
- CRM integration across Meta platforms
- SEO-ready, multilingual frontend
- Automated invoices, appointment confirmations
- Configurable discounts, service bundles, and upsells
Creative Content & Motion Design
- Visual content production for campaign use
- Motion graphics for social media and site
- Promotional videos for services & experience storytelling
Key Features Delivered
/1/ Real-Time Online Booking System
- Live scheduling with availability tracking
- Prevention of double bookings and scheduling conflicts
- Automated confirmations, reminders, and follow-ups (email/SMS)
- Clean, mobile-friendly booking interface
- Self-service rescheduling and cancellation
- Calendar syncing with Google, Outlook, and iOS
/2/ Smart Calendar & Appointment Management
- Drag-and-drop interface tailored for beauty/salon workflows
- WhatsApp and Email integration for calendar sync and updates
- Auto-scheduling logic to reduce errors and overlaps
- Real-time inventory and sales order connection
- Built-in notification system for clients and staff
/3/ CRM Integration with Instagram, WhatsApp & Facebook
- Direct in-CRM messaging across Instagram, WhatsApp, Facebook
- Odoo Live Chat integration for site support
- Multi-agent inbox with role-based chat assignments
- Message tracking (read status, lead stages, priorities)
- Full messaging archive, lead timeline, and smart filters
- Protection from deleted messages for full transparency
- Insight tracking and reporting from chat interactions
/4/ Service Management & Sales Automation
- Service catalog with variations, combos, and promo bundles
- Tiered discounts and time-sensitive offers
- Inventory connection to treatments and product usage
- Auto-generated sales orders based on service flow
- Smart reporting on most requested services and repeat clients
/5/ Website & Visual Brand Experience
User Interface
Created a modern, luxurious design reflecting the brand’s French heritage
Fully responsive design (mobile-first)
Built wireframes and UI in Figma for desktop and mobile
Branding
Defined brand colors, iconography, and content structure
/6/ Customer Communication Automation
- Automated welcome, confirmation, and reminder emails
- Loyalty communication via email and CRM
- Post-appointment review requests and promo triggers
- Event and campaign targeting based on customer behavior
/7/ Performance & Analytics
- Real-time dashboards for appointments, service sales, inventory
- Full Google Analytics integration
- CRM metrics (response time, conversion rate, source tracking)
- Calendar and booking heatmaps for demand forecasting
Business Impact & Results
Organic traffic increase in 3 months
Conversion rate via redesigned booking flow
Bounce rate
Engagement across Instagram and Meta
Your Digital Growth, Made Simple and Effective
For Dessange Armenia, we developed a fully integrated digital solution — combining branding, UX/UI, smart booking functionality, CRM integration, SEO optimization, and performance analytics. The result was a seamless, automated system that not only elevated the user experience but also improved operational efficiency and visibility.
If you're looking to modernize your business and build a digital foundation that works for both you and your customers, we can deliver the same — tailored entirely to your goals.
Let's discuss your project
Our team is looking forward at the prospect of working with your organisation to achieve your goals.