FRANCE AESTHETIC
We developed a regulation-compliant, performance-optimized B2B e-commerce platform for France Aesthetic. From CRM automations and restricted product access to SEO, UX design, and secure financial workflows — the platform now serves as a scalable digital backbone for their aesthetic medical supply business.
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PROVIDED SERVICES
Project Management & Strategy
- Regulatory-focused digital roadmap and requirements gathering
- Cross-functional coordination between legal, UX, and development
- Rollout planning for phased B2B and D2C functionality
Marketing & Campaign Activation
- Niche B2B content strategy aligned with medical/aesthetic vertical
- Onboarding flows for verified professionals
- Integration of CRM with retargeting and loyalty tools
- Localized campaign setup for the French market
Branding & UX/UI Design
- UX strategy for high-trust medical e-commerce
- B2B-first interface with product restriction logic
- Clean, French-style visual identity aligned with the brand’s clinical positioning
- Mobile-first UI optimized for professionals and clinic reps
SEO & Technical Optimization
- Structured and crawlable catalog with medical SEO focus
- Optimized metadata and French-language keyword strategy
- Fixes to sitemap, speed, URL hierarchy, and indexability
- Scalable SEO base for future product expansion
Development & Implementation
- Custom Odoo-based store with B2B pricing and validation
- Professional verification system for restricted product access
- Multilingual frontend with compliance messaging
- Automated billing, order confirmations, and CRM sync
- Built-in logistics rules based on product sensitivity and country regulations
Creative Content & Motion Design
- Professional product visuals and packshots for dermal fillers, threads, and meso
- Marketing visuals for email campaigns, retargeting, and landing pages
- Instructional materials and UI illustrations for compliance steps
DELIVERED KEY FEATURES
/1/ Verified Medical Access Control
- Restricted product visibility and purchasing limited to licensed professionals
- Upload and approval system for medical certificates
- Auto-validation and rejection logic integrated with CRM
- Differentiated content for guest users vs. verified accounts
/2/ B2B Ordering and Logistics Flows
- Bulk ordering, dynamic VAT handling, and invoice automation
- Real-time inventory tracking with sensitive product rules
- Tiered pricing and discount logic based on client type
- Geo-restricted product access aligned with local laws
/3/ CRM Integration with Meta Platforms
- Automated lead collection from Facebook and Instagram
- WhatsApp messaging integrated into CRM timeline
- License check reminders, order history, and customer notes
- Multi-agent inbox with full message tracking
/4/ Performance & Analytics
- Dashboards tracking orders, user verification flow, and conversion rates
- Integrated Google Analytics and server-side tag management
- CRM-based segmentation and marketing performance review
- Stock depletion alerts and top-product reporting
/5/ UX-Centered Product Navigation
User Interface
Created a modern, luxurious design reflecting the brand’s French heritage
Fully responsive design (mobile-first)
Built wireframes and UI in Figma for desktop and mobile
Branding
Defined brand colors, iconography, and content structure
/6/ Scalable SEO Architecture
- Localized French SEO implementation with niche keywords
- Product schema markup, category metadata, and brand-based search logic
- Optimized structure for expansion into new EU markets
- Content-ready backend for knowledge base and FAQ support
BUSINESS IMPACT & RESULTS
Conversion Rate Increase
Mobile Engagement
Page Speed Improvement
Social Campaign Conversions (via CRM automation)
LET'S TALK ABOUT YOUR PROJECT
Are you a regulated brand or distributor looking to grow digitally? We specialize in custom platforms that combine compliance, UX, and automation.
Let’s collaborate to build a system that fits your goals and market realities.