ELLE PHARM

Transforming a Beauty & Wellness Platform into a Scalable E-commerce Experience




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PROVIDED SERVICES


Project Management & Strategy

  • Digital roadmap planning
  • Agile communication flow with stakeholders
  • Timeline control across dev/design

Marketing & Campaign Activation

  • Social media calendar & promotional flow setup
  • CRM-centered automations (WhatsApp, Instagram, Email)
  • Loyalty triggers, retargeting campaigns 
  •  Monthly campaign strategy with product focus

Branding & UX/UI Design

  • UX-first navigation for pharma/cosmetics dual-category logic
  • Clean, modern design tailored to women-led purchasing behavior
  • Mobile-first layout with structured filters and CTA blocks

SEO & Technical Optimization

  • Restructured content hierarchy
  • Optimized metadata, speed, and load behavior
  • Resolved legacy SEO blockers
  • Setup clean URLs and schema
  • Built scalable SEO foundation for future growth

 Development & Implementation

  • Odoo-based e-commerce structure
  • Smart filtering by skin type, category, and use case
  • Custom checkout with address validation, VAT logic
  • SEO-ready, multilingual frontend
  • CRM integrations & email automations

 Creative Content & Motion Design

  • Visual content production for campaign use
  • Motion graphics for social media and site
  • Promotional videos for services & experience storytelling

DELIVERED KEY FEATURES

/1/ Advanced Product Navigation

  • Multi-layered filters for skin concerns, product types, and routines
  • Dynamic catalog sorting by availability & popularity

/2/ Optimized Checkout Experience

  • Simplified steps, pre-filled fields, mobile optimization
  • Integrated VAT + optional medical identifiers



/3/ Performance & Analytics

  • Google Analytics 4 configuration
  • Event tracking, checkout funnel analysis
  • CRM metrics for abandoned carts, conversions


/4/ Campaign-Ready Backend

  • Support for flash deals, seasonal promos, and bundle logic
  • Email & social sync for marketing pushes

/5/ Website & Visual Brand Experience

User Interface

Created a modern, luxurious design reflecting the brand’s French heritage

Fully responsive design (mobile-first)

Built wireframes and UI in Figma for desktop and mobile

Branding

Defined brand colors, iconography, and content structure

/6/ Performance & Analytics

  • Real-time dashboards tracking orders, product views, and stock levels
  • Full Google Analytics 4 setup with enhanced event tracking
  • CRM-based insights for cart abandonment, conversion paths, and campaign sources

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BUSINESS IMPACT & RESULTS

+38%
Conversion Rate Increase
+110%
Mobile Engagement
2X 
Page Speed Improvement
+63%
Social Campaign Conversions (via CRM automation)

LOOKING AHEAD

With a scalable structure in place, EllePharm is positioned to grow both product-wise and geographically. Their website now supports faster campaigns, personalized experiences, and smooth internal operations.

Need a similar solution for your online store?

We’ll help you build a performance-focused digital foundation — tailored to your market, brand, and growth goals.


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