ARTINSIGHT
Odoo-Based Art Curation Platform | Armenia
Empowering artistic communities through curated digital experiences, education, and public engagement.
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ABOUT THE PROJECT
ArtInsight is a curated platform for contemporary art that connects artists, curators, institutions, and the public. With a mission rooted in education, neuroaesthetics, and cultural dialogue, ArtInsight required a scalable digital system to manage artwork submissions, expert evaluations, thematic exhibitions, and flexible sales and rental options. The solution had to blend elegant branding with robust backend structure, content publishing, and CRM-based engagement — all built on Odoo.
PROVIDED SERVICES
Project Management & Strategy
- Developed a digital transformation roadmap for a community-first art platform
- Managed cross-team coordination between curators, artists, and developers
- Planned workflow automation and phased module rollouts using Odoo
Marketing & Campaign Activation
- Social media calendar & promotional flow setup
- CRM-centered automations (WhatsApp, Instagram, Email)
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Loyalty triggers, retargeting campaigns
- Monthly campaign strategy with product focus
Branding & UX/UI Design
- Created a clean, editorial visual identity reflecting the platform’s cultural mission
- Designed responsive templates for exhibitions, artist profiles, and educational pages
- Customized Odoo website modules to support visual narratives and high-resolution artwork
Curatorial & Exhibition Services
- Built submission and approval pipelines for artists, managed through custom Odoo workflows
- Enabled exhibition curation and digital gallery setups through categorized product logic
- Integrated B2C and B2B rental/purchase options, with automated contracts and invoices
Development & Implementation
- Fully implemented in Odoo with custom modules for submissions, QA evaluations, exhibitions, and CRM
- Developed flexible pricing models for sales, rentals, and institutional lending
- Integrated automated documentation (invoices, agreements), email workflows, and user dashboards
- Set up back-office panels for content, logistics, community engagement, and reporting
Artist Engagement & Community Building
- Designed open artist submission system with status tracking and evaluator feedback
- Set up artist and curator profiles, linked to CRM contact records and engagement logs
- Integrated events, collaborations, and application windows via Odoo’s Events module
DELIVERED KEY FEATURES
Odoo-Based Submission & QA Workflow
Artists submit their work through a public form, which triggers internal workflows in Odoo. Each submission passes through multiple curatorial and QA stages, with comments, approvals, or rejections logged in the backend.
Exhibition Management & Digital Curation
Exhibitions are created from curated product groups within Odoo. Each exhibit has a theme, a landing page, and metadata for SEO and catalog browsing. Products can be shown as “For Sale,” “For Rent,” or “Exhibited Only.”
Multilingual Public Platform with CRM Backbone
Visitors access the site in English or Armenian. Artist inquiries, curator profiles, newsletter signups, and event attendance are all managed via Odoo CRM, with full interaction history and segmentation logic.
Educational Content Hub
A custom blog system allows contributors (critics, curators, neuroscientists) to share articles, which are interlinked with relevant artworks or themes. These are indexed, tagged, and featured in thematic collections.
Purchase, Rental, and Licensing Flows
ArtInsight supports art rentals, sales, and institutional licensing through Odoo Sales and eCommerce modules. All financial flows are automated, including pro-forma invoices, rental periods, and return confirmations.
Performance & Analytics
Live dashboards track artwork submissions, exhibition metrics, newsletter performance, and user engagement. Integration with Google Analytics and Odoo’s internal KPIs enables deep insight into platform performance and growth trends.
Website & Visual Brand Experience
User Interface
Created a modern, user friendly design reflecting the brand’s heritage
Fully responsive design (mobile-first)
Built wireframes and UI in Figma for desktop and mobile
Branding
Defined brand colors, iconography, and content structure
LET'S TALK ABOUT YOUR PROJECT
Looking to build a curated digital platform or launch a mission-driven cultural initiative?
We specialize in building intelligent, scalable systems on Odoo — combining community engagement, content publishing, and operational automation. Let’s bring your vision to life.